This video teaches aspiring course creators how to sell online courses authentically on TikTok. Instead of pretending to be an expert, Tony shows viewers how to document their learning journey, build credibility through real experience, and eventually become true experts in their niche. If you want to replecate this idea, here’s what to do:
- Be an Expert in Your Own Experience – Don’t fake authority — start by sharing your journey as a learner and show what you’re working on.
- Study and Take Notes on the Course – Treat your course like school. Learn the material deeply so you can explain it confidently.
- Share Your Process Publicly – Post TikToks documenting your learning, progress, and takeaways — this builds trust with your audience.
- Lock Into a Niche Angle – Choose a specific focus from your course (e.g., branding, sales, content) and talk about that consistently.
- Build Community and Grow Expertise – Engage with others, share tips, and invite followers to join your community or group where you teach what you’ve learned.
Caveat: Use caution when viewing material on TIKTOK. The claims of income can rarely be verified. While this can certainly be used as a side hustle, making ridiculous sums of money is not common.