Pinterest is undeniably one of the most powerful social media channels available for driving meaningful traffic to your business. However, simply having an account isn’t enough; you must understand how to utilize the platform effectively. Unlike many other social networks, Pinterest warrants serious attention because it consistently directs more visitors to individual websites and blogs than the combined traffic of Google+, LinkedIn, and YouTube. Here are six ways you can leverage Pinterest to dramatically boost traffic to your site.
- Select Images with Pin-Appeal When you are creating shareable content, your primary objective is to select a visual that not only accurately represents your article but also strongly compels users to click through to the original source. Opt for striking, colorful, and highly impressive photos. Visuals that tell a compelling story will naturally inspire users to seek out more information.
- Write Captivating, Descriptive Text While brevity is usually favored on Pinterest, you must ensure your description is compelling enough to accompany the image you’ve chosen. The description acts much like a compelling headline, so craft something that immediately captures the attention of your target audience. You only need one or two sentences to describe the visual while leaving out the majority of the article details.
- Use Tags to Expand Your Reach You don’t need to tag all your contacts every time you pin content, but if a particular pin reminds you of someone or if you wish to give proper credit, create a tag. The person being tagged is very likely to share the pin with their own network, which instantly exposes your brand and content to a much wider audience.
- Make Content Easy to Share The entire premise of Pinterest is to allow users to save and share content they like onto their own boards. When you publish new content, make sure you integrate easy-to-use share buttons on all your blog posts, articles, images, and videos so that others can effortlessly share your content with their followers.
- Integrate Calls to Action into Visuals Websites featuring prominent, clickable call-to-action (CTA) buttons are now the standard expectation for consumers. To adapt this strategy for Pinterest, you can design a pinnable graphic that visually combines a clear, text-based call to action—such as “Read the Guide” or “Shop Now”—directly within the image.
- Structure Your Boards with Purpose The last thing you want is a disorganized, mismatched collection of boards. Take the time to arrange your boards in a logical sequence that places your most important topics and goals at the top. If your main objective is to sell products or services, ensure those relevant boards are the first ones visitors see.
Pinterest remains one of the premier social media platforms for directing traffic to your website and blog. By implementing these practical tips, you can fully optimize your pins for maximum clicks and a steady flow of visitors.