The rise of online coaching has been a significant shift in education and personal development, and for good reason. Understanding why clients are drawn to digital coaching is essential, as this knowledge will enable you to create highly effective marketing messages for your services.
- The Value of Personal Attention
If you offer one-on-one live coaching, clients will deeply appreciate the individualized focus they receive and are often willing to pay a premium for it. While pre-recorded training courses are useful, they simply cannot match the level of tailored commitment provided by dedicated, live sessions. If your coaching is performed effectively and leaves clients feeling positive and motivated, they will look forward to your sessions and be eager to book more when they achieve the desired results. This creates a mutually beneficial situation for both you and the client.
- Unmatched Flexibility
Clients value the inherent flexibility of the online coaching format. If they purchase a digital course, they have the freedom to learn at their own pace, whenever their schedule allows. For live sessions, they can often select appointment times that work best for them. Digital coaching is rapidly replacing the traditional classroom setting, where people had to travel and learn at the same speed as everyone else. Now, a client can easily engage with content using a mobile device while they are on the go.
- Built-In Accountability
When you conduct live, one-on-one sessions, a vital layer of accountability is automatically established. You and your client will agree on specific action items for them to complete before the next meeting. This process ensures they apply what they learn. It’s your responsibility to track these actions to help them achieve their goals. The simple knowledge that a follow-up call is scheduled creates powerful pressure for the client to perform. You can reinforce this by sending reminders a few days before the next meeting.
- Seamless Communication
It is crucial to respond promptly to all communications from your clients, whether they are emails, texts, or social media messages. A client needs to feel that you genuinely care about their success and that you are highly responsive, even outside of scheduled coaching sessions.
- Serving as Their Trusted Mentor
Regardless of your initial intent, when you provide coaching services, you naturally step into the role of a mentor. Clients appreciate this relationship, as it gives them a trusted expert to consult when they face challenges. We recommend that you frame your services—whether they are courses, a membership site, or live sessions—by letting clients know you will serve as their mentor. Over time, this trust can lead to offering high-ticket mentorship services.