Just like other major social media sites, TikTok relies heavily on the use of hashtags. If your goal is for users to find your video content, choosing the correct hashtags is absolutely critical. For digital marketers and creators on the TikTok platform, there are several effective ways to discover the best tags to use, which we will explore here. A great starting point is to utilize tags that are relevant to your previously successful posts.
Why TikTok Hashtags Matter
The effective use of hashtags is vital on TikTok for a number of reasons. The most important benefit is the ability to significantly increase your reach and gain more views for your content. The most effective approach is to consistently use tags that are directly relevant to the topic of your videos. This builds credibility, and other TikTok users will trust you and be more likely to follow your account.
A major pitfall to avoid is using misleading hashtags to try and capitalize on a trending topic when your content is unrelated. This tactic almost always results in users avoiding your content after being presented with irrelevant videos. Successful engagement is the ultimate key to victory on TikTok. There is nothing wrong with utilizing tags from currently trending topics, provided your video genuinely aligns with that subject. More views typically lead to more likes and, critically, more followers.
Many users actively search for specific videos on the platform, and the right tags are what enable them to discover you. As you become more established on TikTok, you can begin to develop personalized hashtags and promote them to your audience. However, if you are new to the platform, avoid this strategy, as it will likely result in your content remaining undiscovered.
Finding the Right Tags
To stay ahead, take a close look at the hashtag practices of your competitors. Identify their most popular videos and analyze which tags they utilized. Savvy TikTok marketers constantly monitor their competition to understand how they are driving video views.
Similarly, you should study successful TikTok influencers who have millions of followers. Watch their content and note the specific strategies they employed to gain traction on the platform. Look closely at the hashtags used in their most successful posts. Analyzing both competitors and influencers can also teach you valuable lessons from their mistakes. Identify content that performed poorly and investigate the corresponding hashtags to see if there are any clues as to why they failed.
Finally, there are various external tools available that can suggest effective hashtags for you. These tools generally operate by allowing you to enter keywords related to your niche, which then generates a list of relevant hashtag ideas.